阿丽拉品牌首次引入上海静安，将在城市中心地带打造都市世外桃源

上海2021年5月10日 /美通社/ -- 凯悦酒店集团宣布与丰盛企业集团有限公司签署协议，首次将奢华和生活方式酒店品牌阿丽拉带入上海，这也将是中国内地计划中的首家城市度假型阿丽拉酒店。作为上海首家阿丽拉品牌酒店，该全新改造的酒店坐落于上海静安区，毗邻南京西路商圈，拟以亲近自然的品牌内核结合上海多元的文化气质，打造出一个都市里的世外桃源，带给宾客焕然一新的阿丽拉品牌体验。

阿丽拉上海

阿丽拉(Alila)在梵文中寓意为“惊喜”，作为上海首家城中谧境阿丽拉，阿丽拉上海的都市世外桃源概念旨在给宾客带来充满惊喜的独特体验。酒店在室内外设计理念上，通过选材、色调和空间布局，将大自然的灵动和清新融入繁华都市，将江南园林的精致和精巧糅进现代摩登，将上海的多元和包容赋能待客之道，打造都市谧境的全新阿丽拉品牌体验。酒店的选址闹中取静，将“身在自然中，举目皆风景”的理念传承于城市中心，打造了一隅大隐隐于世的休憩之地，令人身处城市却心向自然，世俗喧闹也不扰内心平和。全新的阿丽拉酒店将拥有188间客房、独具特色的屋顶中餐厅、有机餐厅、茶吧及可以遥眺张园的屋顶酒吧。除了配有阿丽拉特有的水疗设施外，酒店还设有室内泳池、健身房、会议设施和一个配有私属花园，适合举办私人聚会的多功能区域。而阿丽拉独有的有机花园定将为宾客带来眼前一亮的惊喜感和独特的城中度假体验。

阿丽拉上海

静安区特别是由南京西路商圈所在的核心区域是沪上闻名遐迩的高品位商务和商业区域，也是高品质的生活居住和人文休闲区域，众多设计、时尚、创意、文化产业在此聚集。阿丽拉上海将依托该区域的文化底蕴和都会气质，提炼和打磨独具魅力的专属格调，再佐以阿丽拉清新自然的品牌特质、匠心独具的艺术官感以及个性化的服务体验，为生动多元的邻里社区注入别样的气韵和内涵。

阿丽拉上海

“我们十分珍视与丰盛企业杜惠恺主席多年积累的深厚友谊，并且十分高兴能携手丰盛企业共同以旧翻新，打造上海首家城中谧境阿丽拉酒店。中国酒店的存量市场巨大，如何为老建筑焕新赋能，重塑并超越其旧日辉煌，打造新时与众不同的宾客体验，是凯悦稳步发展战略规划中的重要部分，而阿丽拉上海无疑将是这一战略的成功范例。” 凯悦酒店集团亚太区总裁于德励表示，“和丰盛企业的此次合作，将是阿丽拉品牌在上海这座国际大都市的首秀，崇尚自然的品牌理念和日新月异的城市节奏将碰撞出闪耀的火花，我们对这一酒店成为城市度假型的全球品牌旗舰充满了信心和期待。”

计划在2023年全新亮相的阿丽拉上海将坐落在威海路和石门一路的交叉口，毗邻张园和丰盛里，周围覆盖了3条地铁线路，交通便捷。除了阿丽拉酒店，该建筑还将涵盖写字楼及新兴零售商铺，为这一繁华商圈注入更多的活力。

丰盛企业主席杜惠恺先生表示：“在与凯悦酒店集团相知、相交、相惜的三十年中，我们通过不断深入的了解和交流，建立了互惠互信的良好关系。非常荣幸能与凯悦成为合作伙伴，并共同打造上海的第一家阿丽拉酒店。这是一个受人瞩目的改造项目，重塑旧址、契合市场、与时俱进、前瞻视野是我们所坚持的定位，阿丽拉品牌酒店的入驻将避世隐逸之感渗透在项目的重生中，在喧嚣都市中留守一方宁静的城中花园。无论宾客的到访是商务差旅还是度假休闲，都将感受焕然一新的生活方式所带来的别致体验。” 

自2001年阿丽拉在雅加达完成首次亮相后，便持续扩大其全球品牌布局，进驻更多旅客心之所向的目的地。在品牌诞生二十周年之际，阿丽拉迎来了多间标志性酒店的开业，尽显其推动高质量奢华及生活方式体验的决心。今年三月，阿丽拉纳帕谷盛大启幕，也成为了凯悦酒店集团旗下全球第1,000家酒店，为全世界特别是美洲地区带来了更多阿丽拉式的惊喜。今年晚些时候，我们预计还将会迎来位于马来西亚亚庇的阿丽拉沙巴达利湾别墅及位于苏州的阿丽拉太湖的开业。上海首家阿丽拉酒店是凯悦酒店集团和丰盛企业合作契机，双方将携手开展更深入的交流，续写绚烂新篇章。

“凯悦酒店集团”一词在文中泛指凯悦酒店集团及一间或多间附属公司。

关于阿丽拉
阿丽拉酒店及度假村充分利用其得天独厚的地理位置，巧妙融合创新设计和奢华元素，专注打造并呈现独特的私密空间、匠人艺术、个性化服务和定制化体验。Alila在梵文中寓意为“惊喜”，恰如其当地展现品牌的清新特质，以及宾客休憩于此获得的独特体验。作为可持续旅游理念的坚定推行者，阿丽拉酒店及度假村采用EarthCheck操作标准，将当地的自然和文化元素有机地融合进酒店的设计和管理中。每一次在阿丽拉酒店及度假村的入住都是一段充满当地风情的难忘之旅 -- 无论是在地道的特色美食中感知当地文化，通过古老疗愈技法改善身心平衡，还是尽享户外运动的精彩刺激，宾客都可以在一次次的“惊喜”中多维度解锁阿丽拉式的奢华生活。如需更多信息，请访问alilahotels.com。

关于丰盛企业集团
丰盛企业集团有限公司（“丰盛企业”）为香港综合企业集团, 业务涵盖三大策略领域：物业及酒店投资和开发、环球金融投资及生活物业服务。丰盛企业由主席杜惠恺先生太平绅士私人全资拥有。集团于1957年由杜氏家族创立，前身为一间享誉盛名之香港主要钻石进口批发商。随着香港在80年代转型为全球服务型经济体，以及往后数十年中国经济和房地产市场的急剧增长，在主席杜先生的卓越领导下，集团的业务不断扩大及多元化发展。在过去30年，丰盛企业于上海成功投资及建造多个房地产项目，成为当地主要外资房地产发展商之一。现时，集团在中国内地和香港长期投资多个房地产和高级酒店项目。同时，集团旗下的生活物业服务公司在中港澳三地为行业的领导者，并于香港交易所上市，聘用之员工总数逾19,000人。

关于凯悦酒店集团
凯悦酒店集团总部位于美国芝加哥，是全球著名的酒店集团。截至2021年3月31日，凯悦在全球六大洲超过68个国家和地区共经营管理20个品牌，拥有1,000 余间酒店、全包酒店及度假村和康体度假村。凯悦的信念是“关爱每一个人，让他们尽善尽美显真我”。这一信念是凯悦所有商业决策和发展战略的基础，同时也是吸引行业内的优秀人才、与宾客建立长久的关系、竭尽所能为投资人创造价值的基础。凯悦酒店集团的子公司运营管理、特许经营、拥有、租赁、开发、授权以及提供服务于包括柏悦酒店(Park Hyatt)、Miraval、君悦酒店(Grand Hyatt)、阿丽拉(Alila)、安达仕酒店(Andaz)、凯悦臻选(The Unbound Collection by Hyatt)、凯悦悠选(Destination by Hyatt)、凯悦酒店(Hyatt Regency)、Hyatt、凯悦乐家(Hyatt Ziva)、凯悦奇乐(Hyatt Zilara)、Thompson Hotels、凯悦尚萃酒店(Hyatt Centric)、Caption by Hyatt、凯悦尚选(JdV by Hyatt)、凯悦嘉寓酒店(Hyatt House)、凯悦嘉轩酒店(Hyatt Place)、tommie、逸扉(UrCove)以及Hyatt Residence Club 等著名品牌的酒店、度假村、公寓、分时度假项目、健身及SPA场所，更有凯悦天地忠诚顾客计划为会员提供精彩体验与专享礼遇。如需更多信息，请访问www.hyatt.com。

Forward-Looking Statements
Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  Our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as “may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue,” “likely,” “will,” “would” and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, but are not limited to, the duration of the COVID-19 pandemic and its short and longer-term effects, including the demand for travel, transient and group business, and levels of consumer confidence, and the pace of recovery following the pandemic, any additional resurgence, or COVID-19 variants; the impact of the COVID-19 pandemic, any additional resurgence, or COVID-19 variants, and the impact of actions that governments, businesses, and individuals take in response, on global and regional economies, travel limitations or bans, and economic activity, including the duration and magnitude of its impact on unemployment rates and consumer discretionary spending; the ability of third-party owners, franchisees, or hospitality venture partners to successfully navigate the impacts of the COVID-19 pandemic, any additional resurgence, or COVID-19 variants; general economic uncertainty in key global markets and a worsening of global economic conditions or low levels of economic growth; the rate and the pace of economic recovery following economic downturns; levels of spending in business and leisure segments as well as consumer confidence; declines in occupancy and average daily rate; limited visibility with respect to future bookings; loss of key personnel; domestic and international political and geo-political conditions, including political or civil unrest or changes in trade policy; hostilities, or fear of hostilities, including future terrorist attacks, that affect travel; travel-related accidents; natural or man-made disasters such as earthquakes, tsunamis, tornadoes, hurricanes, floods, wildfires, oil spills, nuclear incidents, and global outbreaks of pandemics or contagious diseases, such as the COVID-19 pandemic, or fear of such outbreaks; our ability to successfully achieve certain levels of operating profits at hotels that have performance tests or guarantees in favor of our third-party owners; the impact of hotel renovations and redevelopments; risks associated with our capital allocation plans, share repurchase program, and dividend payments, including a reduction in, or elimination or suspension of, repurchase activity or dividend payments; the seasonal and cyclical nature of the real estate and hospitality businesses; changes in distribution arrangements, such as through internet travel intermediaries; changes in the tastes and preferences of our customers; relationships with colleagues and labor unions and changes in labor laws; the financial condition of, and our relationships with, third-party property owners, franchisees, and hospitality venture partners; the possible inability of third-party owners, franchisees, or development partners to access capital necessary to fund current operations or implement our plans for growth; risks associated with potential acquisitions and dispositions and the introduction of new brand concepts; the timing of acquisitions and dispositions, and our ability to successfully integrate completed acquisitions with existing operations; failure to successfully complete proposed transactions (including the failure to satisfy closing conditions or obtain required approvals); our ability to successfully execute on our strategy to expand our management and franchising business while at the same time reducing our real estate asset base within targeted timeframes and at expected values; declines in the value of our real estate assets; unforeseen terminations of our management or franchise agreements; changes in federal, state, local, or foreign tax law; increases in interest rates and operating costs; foreign exchange rate fluctuations or currency restructurings; lack of acceptance of new brands or innovation; general volatility of the capital markets and our ability to access such markets; changes in the competitive environment in our industry, including as a result of the COVID-19 pandemic, industry consolidation, and the markets where we operate; our ability to successfully grow the World of Hyatt loyalty program; cyber incidents and information technology failures; outcomes of legal or administrative proceedings; violations of regulations or laws related to our franchising business; and other risks discussed in the Company’s filings with the U.S. Securities and Exchange Commission (“SEC”), including our annual report on Form 10-K and our Quarterly Reports on Form 10-Q, which filings are available from the SEC. These factors are not necessarily all of the important factors that could cause our actual results, performance or achievements to differ materially from those expressed in or implied by any of our forward-looking statements.  We caution you not to place undue reliance on any forward-looking statements, which are made only as of the date of this press release. We undertake no obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.